Mitchum Deodorant Scandal: Do I Have a Personal Injury Claim?

The news of the Mitchum Deodorant scandal started where all talking points start in 2025 – TikTok. Users posted videos showing painful-looking redness and irritation in their armpits after using the brand’s 48-hour roll-on anti-perspirant and deodorant.

The company and outside commentators have linked the issue to a change in the manufacturing process of one of the product’s raw materials. Mitchum has stated that it reverted to its original process while removing affected batches from sale.

Defective Mitchum deodorant product said to be source of personal injury for consumers

Those affected complained about not being able to exercise afterwards due to fear of making the reaction worse and compared the pain to “volcanoes erupting” out of their armpits. They claim the change had caused scarring, discolouration, severe rashes, and in some cases even led to hospitalisation. Several people have now launched legal action seeking compensation for injury and scarring.

Photograph of a woman applying roll on deodorant. The woman is wearing a white sleeveless t-shirt.

A Mitchum UK spokesperson said

“Consumer wellbeing is always our priority, and we are truly sorry some of our customers have experienced temporary irritation. This is not the experience they expect from us. We take this kind of feedback extremely seriously and have worked hard to investigate the cause.

“We want to reassure there has been no change to the formula of our products, but we have identified a change in the manufacturing process affecting one of our raw materials.”

However, they refused to comment on the current legal battles resulting from the issue.

The lawsuit will claim Mitchum failed to conduct proper safety or quality control testing, resulting in what they claim could be life-long consequences for those affected.

Mitchum deodorant product scandal: What could I make a claim for?

When injuries follow a change in manufacturing, lawyers commonly pursue claims such as;

Manufacturing defect (strict product liability)

The product that left the factory was unreasonably dangerous because it differed from the intended design or from other identical units.

Negligence

The manufacturer failed to exercise reasonable care in process controls, supplier validation, testing or quality assurance.

Breach of warranty (express or implied)

The product did not meet the promises or ordinary expectations of safety made to consumers.

Failure to warn/defective labelling

The manufacturer didn’t adequately warn of a known risk or recall.

Compensation can be claimed for medical costs, pain and suffering, scarring/ disfigurement, and in some jurisdictions, punitive damages where misconduct is egregious. Evidence typically needed includes medical records, retained product (with batch code), expert testing of the sample, and proof linking the injury to the product batch.

This isn’t the first time a process change has resulted in injuries; in 2006, an outbreak of Fusarium keratitis (a severe fungal eye infection) was linked to ReNu with MoistureLoc solution. Investigations suggested that some aspect of the MoistureLoc formula and/or manufacturing/storage process allowed microbes to survive, and the product was withdrawn. Hundreds of lawsuits followed, and Bausch & Lomb ultimately settled many claims. That episode illustrates how a seemingly small formulation or process change can alter a product’s real-world safety profile.

Professional headshot of Watermans Head of Personal Injury Susanne McGraw, smiling in front of a sky-blue background. Susanne is wearing a black blouse.

Susanne McGraw, Head of Personal Injury at Watermans, explains

“When changing anything about a product, it is vital that the company ensures that it is safe for all users – a failure to do so is negligent. Those wishing to claim compensation for the pain and discomfort they have suffered should visit their GP and take photos of the rash.

"In addition, they should keep the bottle of deodorant to prove that they have used the affected batch. Thereafter, they should seek legal advice as soon as possible. Watermans will be able to assist in recovering compensation for those affected.“

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“Making a claim for compensation can be such a daunting process for people, so I try to make it as straightforward and easy to understand as I can for them.”

Susanne McGraw, Head of Personal Injury