Agata Mzszkowska, Marketing Manager

Agata Myszkowska wlAgata Myszkowska is Waterman’s Marketing Manager. Agata is responsible for our marketing strategies, and is kept busy ensuring the smooth marketing activity across both Watermans Legal and Watermans Solicitors.

“Who is your female icon and what makes them iconic?”

It is tremendously difficult for me to pick one female icon since there have been so many women to admire – Marie Curie, Mother Theresa, or Diana to name a few. However, we should be taking hats off to every female risking their lives fighting for woman’s rights. Recently, there has been a massive uprising In Poland, where I am from originally led by women in response to an attempted constitutional ban on abortion. Protests have been taking place in 400 cities including conservative areas of the country. Women around the world who need to actively fight for their rights despite condemning and repercussion of the government should be most honoured in my opinion.

What does feminism mean to you?

Feminism has evolved so much throughout history; no two people experience it in the same way. To me, in an ideal world, feminism equals freedom. Freedom to be unapologetically ourselves regardless of gender, race, or sexuality. When I think about feminism, I think of a social change movement driven to achieve political, social, and economic equality for men and women around the globe.

How has your industry changed over the years?

Marketing is often believed to be a female-orientated industry to work in. Many aspiring young businesswomen start their careers in marketing, but it has not always been this way. There have been some encouraging changes in the sector these last 5 years. I have noticed an increase in corporations attracting women into key marketing roles more than ever.

What further steps do you consider need to be made to achieve true equality for women?

Unfortunately, the gender pay gap still exists. The 2020 Marketing Week Career and Salary Survey reveals that females in senior marketing roles earn an average of 28% less than males.

Indeed, there is now greater gender awareness in the industry. Many directors are stepping up the pressure for equality in the workplace while corporations are beginning to understand the importance of equal opportunities in male-dominated sectors. However, we are still a long way from achieving equal pay, especially on senior level.